Bro, I faced the same problem as you but fortunately I found the solution. There are 2 directory for 'program files' which are 'program files (*86)' which is for 64-bit windows and the second one 'program file' which is for 32-bit windows. When users of 64-bit windows installed the original game, usually it will be installed inside the 'program files(*86)' directory. Now, problem is the 'setup 1,2,3' actually installed into 'program file' which is not the original game installation folder. Thats why you cannot run the game.
Just open the game through the 'program file(*86)' then the app should be up and running smoothly. Hope this helps.
PES 2011 Patches; PES 2011 Patch – Season 2013-2014. Pes Patch PES_2011_Patch_Season_2013-2014_Big. Pes cannot unable to load data download a new version pls.